Strategic Planning

Are you ready to take your business and marketing to the next level? Have you set your goals and now wonder how to achieve it? Then you are at the right place. The Fast Track to More Clients marketing coaching program will help you to achieve your marketing goals.

There are five main challenges in marketing a business:

1. Getting the attention of prospective clients.

2. Giving them enough information to interest them in exploring working with you.

3. Turning that interest into a commitment to work with you.

4. Negotiating the terms of doing business so that you make a decent profit

5. Serving clients so that they both return and send you referrals.

If you can do all of those things you don't need marketing coaching.

However, if you could do better, you may need a little assistance. Many professionals and other service businesses struggle with marketing. They are not sure how it works, where to start or what to do.

Perhaps you've tried a number of marketing activities with mixed results. Or maybe your "word-of-mouth pipeline" has dried up and you don't know where to find your next clients. Or it could be that you know the basic principles of marketing but where you get stuck is in implementation - putting it all together and getting consistent results. You need some direction and some support.

If any of the above are true, Marketing Coaching may be a good choice for you.

I work with self-employed professionals and other professional service businesses who are serious about taking their business to the next level. They realize that the only way they're going to survive and thrive is by developing, implementing and practicing better marketing.

What You Need to be Successful at Growing Your Business

I believe that you need only three things to be successful at marketing.

The first thing you need is commitment. You must really want to take your business to new heights. Ideally your business should be more than a living, but a calling, something that you feel really makes a difference. Marketing is one of the key vehicles that helps take your business where you want it to go.

The second is "marketing know-how." That comes from good information and practice. The trouble is that there is so much marketing information out there that it can be overwhelming. What really works to attract clients? What can you do that won't cost a fortune? Are there marketing strategies that are both effective and don't take up a huge amount of time?

The third thing you need is some kind of support. When you are trying to master something that is both new and complex, you don't do it on your own. If you do, it will take you longer, cost you more and result in more failures. By working with a mentor you can speed up your know-how by five, ten, even twenty times. If you work with someone who's been there before to guide you on the path you'll have a lot less trial and error.

Marketing Coaching isn't for people who need a few marketing ideas or a little support. You already know more than you can implement. The thing is, you get stuck and your great plans don't amount to much. You have big ideas but you keep getting distracted by the details. Your know-how hasn't caught up with your aspirations. And the trial and error is wearing on you.

On the other hand, you may be very successful in your business but have reached a plateau and want to take your business to the next level. You want to learn how you can market more effectively to grow faster. You don't have anyone you can talk to about marketing and you need both a partner in strategy and someone to hold your feet to the fire. This is exactly what I do.

You're a good candidate for marketing mentoring if:

1. You are a self-employed professional, partner in a professional firm or owner of a business who offers a professional service.

You are committed to being a better marketer and growing your business.

 You are willing to invest a certain amount of time, energy and money to marketing.

4. You are open to trying things outside your current comfort zone.

5. You are patient and understand that results can take some time.

6. You can take both direction and decisive action.

If this fits you, we can work together successfully.

Marketing Coaching Format and Results

My Marketing Coaching follows the "Fast Track to More Clients" model. The first thing we do is make sure you have a solid foundation using the Seven Fast Track Steps. If you are already familiar with this material, you'll go through it more quickly.

We then work to customize your own marketing based on these seven steps. For instance, I'll help you develop your own marketing messages, marketing materials and marketing plans. And I won't just show you what to do, but exactly how to do it.

Marketing Coaching sessions are done by phone or in person and are typically 60 to 90 minutes in length. In between sessions you will work on assignments to increase your marketing skills in each of the Seven Fast Track Steps.

Depending on your current situation, I will take about twelve sessions in guiding you through the development and implementation of your marketing action plan. I will work with you additionally, as needed, to develop more marketing materials and implement other marketing action plans until you are seeing results.

You will start seeing results well before I have completed my work with you. As your understanding of marketing increases, you will begin to communicate more effectively about your business and start generating more attention and interest. You'll start the process of "playing the game of marketing" and have many wins in the process.

After working through all Seven Fast Track Steps, you'll have a true grasp of how marketing works and will be prepared to grow your business in ways you never before thought possible.

Getting over marketing obstacles

The biggest marketing obstacle to successful marketing isn't external. It's internal. We all have various beliefs and thoughts that tend to sabotage our marketing efforts. If you think... "I'm not a good marketer, I can't write, I don't like networking and web sites don't work," then what you say will become a self-fulfilling prophecy. When we work on Fast Track Step #2 - Marketing Mindset, you'll be introduced to some very powerful tools that will help you dramatically shift your marketing perspective.

About Your Marketing Coach

Jaco Grobbelaar, MBA

Jaco Grobbelaar has been working with Independent Professionals and Business Owners on their marketing for over 15 years. He has consulted, coached and trained organizations and individuals in both South Africa and America. In addition, Jaco has facilitated numerous strategic planning workshops, team and management development programs and customer service interventions.

When you recruit a marketing coach, you want more than information. You want a breakthrough - a breakthrough in your ability to consistently attract more clients. Jaco brings a depth of knowledge, experience and commitment to his clients that few others can. He demonstrates that you don't have to be a marketing or sales genius with a huge budget to market your business successfully. Through examples and stories, you'll learn hands-on techniques you can use RIGHT NOW to attract more clients.

"The best investment I made was to work with Jaco. Recently my practice needed to grow quickly, with Jaco's guidance I was able to clarify my marketing message, identify my target market and create the marketing collateral that would attract clients that I wanted. We created a strategy that was focused and set clear goals.  It was the implementation that has kept my business goals on track. In the past three months, I have been able to double the number of new clients."

Bridget Mackay, Law Offices of Bridget Mackay, Petaluma, CA 94952


Let me know if you're interested

If you would like to explore working with me as your marketing coach, please fill out the form below. You may request a complimentary one hour "Marketing Strategy Session" where we will discuss your business and marketing goals, the challenges you are facing, and outline a strategy to move your marketing forward confidently.

This is also a time for you to decide if you are ready to move forward and if my approach is the one that will help you do that. I'll assess your situation and offer honest feedback about whether or not I think I can support you in achieving your goals. I will explain the "Fast Track to More Clients Coaching Program" in detail and answer any questions you may have.