What is a Marketing Action Plan (Map)?

Your Marketing Action Plan is one of the most important marketing tools in your Marketing Toolbox.

It is your workflow and checklist to implement a complete marketing program and will help you stay on track and reach your goals, including:

• The activities you need to implement
• The resources you will need to implement your campaign
• The timeframes you have identified to execute each activity
• The people responsible for each task.

Now is the perfect time to start. Put all your marketing decisions into one easily manageable action plan. 

We highly recommend that you distribute copies of the action plan to your staff - this will help everyone to know where the business is heading and what marketing activities are underway and planned for the future.