Social Media Marketing
Social media drives web traffic and reaches customers where they are already spending time. This makes it the ideal platform for inbound marketing, with a place to share your content and engage people at every point along the customer cycle.
Of course, success on social networks hinges upon the quality of your content and the skill with which your content gets shared. If your inbound marketing needs a boost, we can help with social media campaigns that put you in front of an increasingly large number of potential customers.
The Power of Social Media for Inbound Marketing
You know social media is huge, but how does that impact your business? With so much time and attention devoted to social networks, these platforms have become a driving force behind online marketing in many ways. No matter your industry, social marketing breathes extra life into your marketing:
- Adds a significant source of inbound traffic
- Effective platform for paid promotions
- Encourages customer interaction, creating more opportunities
- Boosts SEO with social shares and likes
- Creates “word of mouth” buzz for friends of customers
- Social media analytics provide extra insight about leads
How Social Media Marketing Works
The primary role of social media for marketing campaigns is to promote content and attract more leads. Social networks are always moving forward and your audience may only be seeing posts from the last few hours or days — so you need a proactive system of frequently promoting content.
At the same time, social marketing must be done tactfully. There’s a special touch required to strike the right balance of self-promotion and sharing valuable content. The right solution often involves customer engagement through entertainment and information, along with well-timed sales pitches.
Social media can grow your business in more ways than just adding traffic. It’s become clear that search engines incorporate shares and likes to boost websites that are popular on social networks.
We can also use data from social traffic to help you learn about your customer base and discover how to better position your future marketing messages.
Best of all, there is no real downside to social media marketing. You just have to establish and maintain a presence, and the leads will build.
Social Media Solutions for Your Business
Not everyone has the personality for social media success, and that’s okay! You have important business to attend to, and you may not have an in-house employee available to spend hours per week mastering social media. We can help develop a system, strategy, and schedule to make social marketing easy and successful.
As part of our complete inbound marketing services, we can implement a strategy-driven social campaign to increase your customer base and traffic, while improving the lead generation of your website and content.
Ready to boost your online marketing with a social marketing system that works for you?
Get in touch with us today to find out how we can create or improve a successful presence for you on social media.
We also have our 'KISS' Plans where we focus on just the main social media platforms: Facebook, LinkedIn and Twitter. Saves you time and gives you handwritten social prescence: