One of the pillars of Inbound Marketing is the consistent creation of valuable content in a variety of formats. This content plays a major function as prospects progress through the primary phases of the buying cycle. Content could include whitepapers, eBooks and videos in the top of the sales funnel, case studies and articles in the middle of the sales funnel and free demonstrations or gift certificates at the bottom of the sales funnel.
BVM helps its clients to plan and develop these advanced pieces of content that answer your prospects’ questions and clearly demonstrate your value – helping to differentiate you from your competitors.
Developing advanced content also requires the development of a content editorial and scheduling calendar, and should be considered as part of a broader campaign strategy which includes:
- Development of annual content calendar
- Preliminary research and planning
- Content creation
- Content revision
- Content formatting
BVM understands the complexities of Inbound Marketing - our professional copywriters are more than just writers—they are also masters at:
- Corporate positioning and branding
- Keyword research
- Search engine optimization
- Social media engagement
- Public relations